Privacy Policy

Benthic Spectral Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting personal information collected through our website (benthicspectral.com), demo requests, customer portals, and business interactions.

1. Information We Collect We collect only the minimum data necessary to conduct business:

Name, job title, company/organization, email address, and phone number when you request a demo, download materials, subscribe to updates, or place an order.
Billing and shipping information for purchase transactions.
Technical data (IP address, browser type, pages viewed) via cookies and analytics tools.
Correspondence records when you email or call us.

We do not collect sensitive personal data (race, religion, health, etc.).

2. How We Use Your Information

To respond to inquiries and provide quotations or demos
To process and fulfill orders or rental agreements
To send occasional technical updates, case studies, or event invitations (you may unsubscribe anytime)
To improve our website and products
To comply with legal obligations (e.g., export control screening, tax reporting)

3. Legal Basis (GDPR-compliant) We process personal data under:

Performance of a contract or pre-contractual steps (quotations, orders)
Legitimate business interests (marketing to professionals, website analytics)
Legal compliance

4. Sharing of Data We share personal data only with:

Authorized resellers (e.g., Busch Marine Inc.) to fulfill your request
Service providers under strict confidentiality (Stripe/PayPal for payments, Google Analytics, Mailchimp, CRM)
Legal authorities when required by law or to protect our rights

We do not sell personal data to third parties.

5. International Transfers Data may be processed in the United States. We use Standard Contractual Clauses and verified partners to protect transfers outside the EEA/UK.

6. Data Retention We keep personal data only as long as needed for the original purpose or as required by law (typically 7 years for financial records).

7. Your Rights You may:

Request access, correction, or deletion of your data
Object to or restrict processing
Withdraw consent for marketing
Lodge a complaint with a supervisory authority

8. Cookies & Analytics We use essential cookies for site function and Google Analytics (anonymized IP) for performance. You can disable non-essential cookies in your browser settings.

9. Security We implement industry-standard encryption, access controls, and regular security reviews to protect your data.

10. Children Our Site and services are not directed to individuals under 16.

11. Changes to This Policy We may update this policy periodically. Material changes will be posted here with a new effective date.

12. Contact Us Benthic Spectral Inc. Plainwell, Michigan, USA privacy@benthicspectral.com